Roberto Cigolini, Simone Franceschetto

In a search for a competitive differential advantage, many managers of world-class organizations have come to realize that differentiating on processes is more sustainable than differentiating on products. Supply chain management is the forward-looking process of coordinating assets to optimize the delivery of goods, services, and information from supplier to customer, balancing supply and demand. Supply chain management looks after current processes (including the ones originated in pure service industries) and determine methods for orchestrating the execution flow, the information flow and the financial flow in supply chains. Supply chain managers look at the whole supply chain from upstream to downstream with both a short- and a long-term mindset. They also troubleshoot breakdowns along the supply chain and respond fluidly to unexpected events.

Autore/i e indice

Gli autori

Roberto Cigolini is a full professor of Supply Chain Management at the School of Management of Politecnico di Milano (Italy) and director of the Global Executive Master in Operations and Supply Chain Management.

Simone Franceschetto is a business consultant and an adjunct lecturer at the Politecnico di Milano in the field of Supply Chain Management. He has more than 10 years of professional experience in Marketing and Innovation in the consumer goods industry.



  • The authors;
  • Preface;
  • Praises;
  • Presentation;
  • Acknowledgements;
  • I. Supply chain strategy and processes:
    1. Airbnb;
    2. Alibaba;
    3. Cimbali;
    4. H&M;
    5. KFC;
    6. Lockheed Martin;
    7. McDonald’s;
    8. Starbucks;
  • II. Circular and sustainable supply chains:
    9. 3M;
    10. Bonduelle;
    11. Huawei;
    12. IKEA;
    13. Lavazza;
    14. Philips;
  • III. Supply chain risk and resilience:
    15. ASOS;
    16. Barilla;
    17. Berlucchi;
    18. Metro;
    19. Poly Airways;
  • IV. Short cases:
    20. Amorino;
    21. AB InBev;
    22. Canopy;
    23. Guglielmo;
    24. Lego;
    25. Motorola;
    26. Nintendo;
    27. Nissan;
    28. Pirelli;
    29. Whole Foods;
    30. Xiaomi;
  • Credits.

Versioni e acquisto

  • Edizione cartacea

    pp. XX-188 isbn: 9788861849839

    • € 21,00
    • Acquista

      su Mondadori Store

  • Edizione digitale

    pp. 208 isbn: 9788861849846

    • € 17,99
    • Acquista

      Versione Digitale

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Università e saggistica – Economia e management