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IL BaroMetro
T
he potential of social networks is yet to be exploited, especially in
terms of business. Users are valuable assets for businesses, better
still if they are unaware of their value and this is the main reason
why companies strengthen their presence on social networks,
virtual gathering places where people seek advice about future purchases.
Conversations of this nature are immediately assimilated by companies
and organized on the basis of several factors. Beyond social marketing, the
indications, opinions and moods of the users are valid tools to glean real-time
statistics about company performance. So, faced with a number of signals
that indicate a likely purchase, the companies are ready to allocate budgets to
devote to advertising or promotions, to help the undecided to make the desired
leap, just as it is undeniable that a lot of negative comments push down the
parabola of the graphs of sales and that, on the contrary, this enjoys surges
following enthusiastic comments. More and more enterprises are evaluating
this phenomenon.
The intentions of users, who in business parlance are called clients, are
captured and analyzed in real time by different business sectors, even those
involved in the study of the product and which, for example, faced with
complaints, may take action to make any necessary improvements. The
barometer offered by social networks
allows companies to better focus their
efforts and resources. While it is true
that the comments we read on social
networks influence our purchases, just as
in real life these are influenced by friends
and acquaintances, it is also true that the
opinions expressed by users are sounding
boards that can quickly influence
companies and their choices. And that is
something to keep in mind.
GLOSSARY
Agora:
in ancient Greek cities, the central main square, where the market was and
where public meetings were held.
Talk:
in social networks companies have seen a market to be studied and utilized
to the fullest.
Understand:
through a careful analysis of social networks, businesses develop
accurate market strategies.
Read:
social networks have revolutionized the way we live and interact with others.
the frontiers of
social business
Source:
ilsole24ore
Market analysis
Market analyses are
important tools in the
business world.