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BLoCCo teMatICo a
office automation – livello avanzato
L
ionel Messi, the Barcelona phenomenon and two-time
FIFA World Player, wore one in September, and again as a
special tester during an exhibition game. The object of desire
for millions of football fans is a special version of the F50
adiZero, a shoe Adidas launched in 2010. What makes this accessory
special is a tiny chip inside the sole of the shoe whose job is to
transmit wireless data and information about the performance of
the athlete wearing it to a synchronized computer or mobile device.
From a technical standpoint, the objective of this technological
innovation is easy to guess: real-time digital information on the
player’s physical performance that can be compared to a previous
performance or to that of a fellow teammate.
The package, in addition to the two shoes with the chip, includes
software to analyze and categorize data on a smartphone or personal
computer and sells for
€
245 ($ 338 in the U.S.). Not exactly a price
within everyone’s reach, especially young people, but according to
several experts the brand’s appeal and the electronic add-on will
convince many consumers to purchase it.
sMart-ChIPs
In footBaLLer’s
shoes
FIFA
FIFA World Player was an
association football award
given annually to the male
and female player who were
thought to be the best in the
world.
GLOSSARY
Chip:
a semiconductor chip typically made of silicon, onto which an
integrated microcircuit is placed using a photolithographic process.
Talk:
there is a new soccer shoe on the market destined to become the
object of desire for many fans of this sport.
Understand:
how the special features of this sports shoe become an
effective means to monitor an athlete’s performance.
Read:
Lionel Andrés Messi, a well-known Argentine footballer, a forward for
Barcelona and the Argentina national football team, of which he is the captain.
Source:
ilsole24ore