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UNIT
USI NESS RAVEL
1
Why is seasonality an important benefit especially for those resort destinations linked to summer tourism?
2
What are the benefits for the cities that host events?
3
What are the advantages for leisure tourists and local people?
4
How can business people act as “ambassadors”?
5
How can business tourism have a positive effect on the level of tourism-related jobs?
6
What do organisers often do to make congresses and conferences an unforgettable experience for
attendees and accompanying persons?
Do
Find out information about an important event that has been held in
your town/city/region recently:
•
type of event;
•
where it was held;
•
who the organisers were;
•
duration;
•
types and origin of attendees;
•
services offered;
•
social programme.
Report your findings to the class.
4
Work in pairs
Read this extract and then take turns to ask and answer the questions.
3
The main characteristics of business tourism include the
following:
•
it is at the high-quality, high-yield end of the tourism
spectrum;
•
business tourism is year-round, peaking in spring and
autumn but still with high levels of activity in the summer
and winter months, thus sustaining permanent full-time
employment;
•
it complements the leisure tourism sector, relying on
much of the same physical infrastructure, and bringing
business to destinations such as seaside resorts which
would otherwise be dependent upon a relatively short
summer season for their economic health and prosperity;
•
investments in business tourism facilities lead to the
regeneration of urban and inner city areas;
•
many of the investments in a destination’s infrastructure
designed primarily for the business tourist (hotels, trans-
port and communication facilities,restaurants,attractions
and amenities, even conference auditoria) provide ben-
efits which can also be enjoyed by the leisure tourist and
the indigenous population;
•
it is resilient, being much less affected by economic
downturns or by disasters than leisure tourism and other
sectors of the national economy;
•
it stimulates future inward investment as business
people see the attractions of a destination while
travelling on business or to attend a conference,
exhibition or go on an incentive trip, and then return
to establish business relationships there. They can
also become unpaid “ambassadors” for a destination
by communicating to colleagues and others their
positive impressions and favourable experiences;
•
research suggests that approximately 40% of business
travellers will return with their families as leisure visitors
to destinations they have enjoyed visiting on business;
•
the higher quality of personal service demanded by the
business tourist requires more labour-intensive service
suppliers, which in turn translates into higher levels of
job creation;
•
larger congresses and conferences tend to feature pre-
and post-event tours for delegates, and accompanying
persons’programmes which make them doubly valuable
to their chosen destination.
TopTen Features of Business Travel
(adapted from“Business Tourism Briefing”)
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