Basic HTML Version
infosheet
Business tourism accounts for a growing share
of total world tourism. It has many considerable
direct and indirect economic benefits for the
host countries, where expenditure by business
visitors can exceed that of leisure visitors.
STEP
1
BUSINESS TOURISM
18
BUSINESS
TRAVEL
Read
the Infosheet and find out:
1
what business tourism is concerned with;
2
who congresses and conferences are aimed at;
3
a reason why it is now worth going to conferences or congresses;
4
how exhibitions and fairs can be classified;
5
what the emerging segment of business tourism is, and who pays for it;
6
who is offered incentive holidays;
7
what an incentive trip includes;
8
what the term “discretionary” is applied to;
9
why individual business travel is defined “non-discretionary”.
1
Business tourism is a sector of the wider tourism
industry. It
encompasses
individual business travel;
congresses, conferences and meetings; exhibitions
and trade fairs; incentive travel and outdoors events.
Over the past ten years, there has been a 53% growth
in all business trips worldwide exceeding the overall
tourism growth rate.
The
congress
(often called
convention
) or
conference
market brings together people with common
professional, scientific or social interests. Individuals
attend these events because they provide an opportunity
to share ideas and information about their industry or field. Academic and research institutions
send delegates to attend meetings so as to publish and present results of research, give publicity
to their research and attract further government and industry sponsorship.
More and more conferences nowadays are held in highly attractive locations making themmotivational
events.
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