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Vehicle Rental
Vehicle rental has become an increasingly important part of the global travel and transportation industry.
The European industry is characterised by a small number of major multinational car rental companies including
Avis Europe, Hertz and Europcar, large
national vehicle rental companies and
numerous small companies primarily
servicing their own local markets. This
fragmentation of the car rental industry
makes the measurement of the market
data very difficult.
Euromonitor International estimates
that the three multinational companies
account for 61% of the overall market.
The research shows that the Europcar
Group (including the National and Alamo
brands) holds the leading position in the
European marketplace with an estimated
share of 26.7%. Avis and Budget brands have the second highest aggregate market revenue share in Europe
(18.3%). Hertz is the third largest operator with an estimated market share of 16.1%.
Over 85% of Avis Europe’s revenues
(1)
in 2010 were generated in the five major markets of France,
Germany, Italy, Spain and the UK.
France
24%
Germany
17%
Italy
17%
UK
15%
Spain
13%
Other
14%
Total
100.0%
% of Corporate rental revenue by geographical market at 31st December 2010
(1) revenue: money that
companies earn from their
business.
Work in pairs
Take turns to ask and answer the following questions.
1
What advantages and disadvantages do people have when travelling by car?
2
When you go on holiday, which means of transport do you use more often?
3
When do you think it is more convenient to hire a car?
4
What are the advantages and disadvantages of travelling by coach?
5
Have you ever been on a coach tour?
6
If so, did you enjoy travelling by coach? Why, or why not?
Read
the text and answer the following questions.
1
2
STEP
1
ON THE ROAD
3
TRAVELLING BY CAR
OR COACH
1
Which are the most important car rental companies in Europe?
2
Which share of the market do they have?
3
Who accounts for the remaining share of the market?
4
In which countries is Avis’ rental market strongest?
Write
Look at the pie chart above and transform the information given into
a written paragraph.
The chart shows the geographical distribution of Avis’ European rental market in 2010.
............ of the revenues came from five ............: ............ (24%), ............ and ............
(17%). ............ (15%) and ............ (13%). The remaining ............ is represented by
customers from Scandinavia, Eastern Europe, Middle East, Asia and Africa.
3
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